Greenstock launched the Electroflame brand after identifying a gap in the electric fire market. After carrying out a full design review a number of areas were identified where existing product offerings from competitors could be improved.

Making use of existing skills and contacts within the lighting field, Greenstock replaced the incandescent light source with a customised LED PCB, this enabled a mix of different LED chip colours to be used within a single light source creating a deeper and more realistic flame effect.

This had the added benefits of reduced energy consumption and removed the need for the end user to regularly replace the incandescent light source.

Greenstock continues to develop the Electroflame product with projects such as Bluetooth fire control and integrated fire surround lighting currently ongoing.

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